Don’t Let your Resume Do You In!
The process of screening resumes more and more is being done by scanners looking for specific descriptive words and phrases detailing specific areas of expertise and/or experience. The odds are that this is certainly true for many large organizations and many of those that ask you to submit your resume via a web portal.
What does this mean for you?
It means that you need to write your resume to include the EXACT words and descriptive phrases that are found in the job listing or ad. As noted in Chapter 7 (Your Resume: The Key to Your Next Job – Better Get it Right!), every resume submitted needs to be custom written to present your credentials truthfully yet be in sync with what the organization is seeking. It needs to be as perfect a match as can be… word – wise. You may be 100% qualified for the job in question but never make the cut to get that telephone call if the resume screening process includes looking for key words or phrases that are not in your resume!
Website designers know that for a website to be included in the results of a particular internet search, the website in question must contain key words appropriate to the search.
For example, the NRI Staffing Resources’ website includes all of the possible job titles and skill sets appropriate to NRI’s four areas of specialization (accounting/finance, legal, healthcare, office admin/clerical). This tactic increases the chances of an internet search for a job in any of these four areas will bring up the NRI website.
The same principle applies to your resume; rather than trying to get a hit on a search engine, you want a hit on a scanner looking for certain key words and phrases! So it is absolutely necessary that the EXACT words and phrases that detail the desired credentials of the candidate to be hired… be in your resume! Your resume needs to “mirror” the job listing or ad!
What if you are conducting a campaign rather than replying to a specific ad or job posting? Do a search to find an previous ad or job posting for the position you are seeking and include those key words and phrases. If you can’t find an appropriate ad, look to the organization’s mission statement for any descriptive words or phrases that detail the organization’s values, etc. The point is if your resume is to be screened via a scanner, you really need to have the right words and phrases within it. So – think creatively!
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