I received an email from a job-seeker referred to me as a result of one of my university alumni webinars.
The email asked the question “…how to position myself to achieve optimal interest from potential employers?…and asked about the value of a career coach.
My response was:
The answer lies in the fact that qualifications and experience speak for themselves when properly packaged.
For example a degreed accountant who is currently a controller will respond differently (with regard to resume, cover letter and marketing effort) when applying for another controller position vs an accounting manager position. The first will stress hands-on accounting skills and knowledge; the second will stress management, problem-solving and leadership skills and knowledge.
So first define what it is you are specifically seeking – and it can be more than one career target. For each career target – fashion a resume, cover letter and marketing plan that speaks to what an employer would want. For example – a firm seeking a tax attorney will want to know how current the knowledge base is, how recent the relevant experience is, etc. You have a number of career paths already somewhat in place but you need different versions of your resume and cover letter to focus on them individually.
As you define career targets… think to where the opportunity lies …go after the “low-hanging fruit” (the positions and career targets that are on the upswing vs those that are not). For example any positions in print journalism are not career targets that makes sense at this time. Research the possibilities for your selected career targets.
So my advice to you is:
- Read my book . If you don’t think it has value – let me know and I will refund your money.
- Come up with several career targets based upon your personal ambitions coupled with your experience and apply a dose of reality to them based on trends and your research.
- Fire up your network and once you have resumes and cover letters in order – follow the advice in Chapter 9 – “Uncovering The Hidden Job Market”.
- If you feel a career coach might be of value – sound out the following two individuals – and see if what they offer has value for you. I recommend both – feel free to use my name as an introduction.
Marshall is in DC.
Good luck and let me know how it is proceeding!